TikTok, the young, hip application changing the social media scene, has many things going for it. The application has been around since 2017 but hit it big during the 2020 lockdowns when more of us were home and bored.
Although it’s not the only platform that hosts short, bite-size bits of video content, TikTok can be attributed to making this form of media more popular and setting the trend (more about that later in the blog).
Today, almost all social media platforms have followed suit by launching their versions of short videos, such as Facebook and Instagram reels, YouTube shorts, and even Netflix’s fast Laughs.
Part of TikTok’s charm is in the way the platform works. It’s a one-stop-shop where you can easily record, edit and upload your content. What makes it even simpler for even the least tech-savvy broadcasters is the new live support feature it gives during TikTok streaming.
Recently, TikTok has been stepping it up in a big way, After its success in the short video department. The platform is actively changing its exclusive short video platform to include other features such as live- streaming. Many broadcasters and businesses wonder how to live stream on TikTok, and grow their viewer base on the platform.
In this post, we’ll talk about everything brands, and creators need to know about TikTok live streaming. We’ll go over what TikTok is and how to go live on TikTok. To wrap things up, we will look at a few tips for hosting successful live streams on TikTok.
November 2022 Update:
The Tik Tok desktop streaming software is called TikTok Live Studio which, when downloaded to your desktop, will allow users to log in with their TikTok account and stream directly to TikTok Live. The key benefit of TikTok is that creators will remain within their app instead of asking their audience to watch streams on Twitch or the YouTube live platform. It is yet to be discovered whether this feature is here to stay, as this test program is available only in a handful of Western markets for a few thousand users.
Table of Contents
- What is TikTok?
- TikTok Live Streaming: The Basics
- Is TikTok Streaming Worth It?
- Who Can Live Stream on TikTok?
- How to Do Live Stream on TikTok
- Tips for Successful TikTok Live Streams
- How Much Followers on TikTok to Go Live
- How to See Who is Live on TikTok
- Solutions for Advanced Streaming Needs
- Final Thoughts
What is TikTok?
Originally, videos on this app were capped at 60 seconds, but recently, the app has evolved to allow videos up to 3 minutes in length.
This Chinese app was originally launched in 2016 by the developer ByteDance as “Douylin.” The next year, ByteDance purchased Musical.ly. The Musical.ly technology’s functionality is very similar to the TikTok app we have today.
In August 2018, Musical.ly merged with TikTok, and the company kept the name “TikTok.” Within the next six months, the TikTok app crossed the 1 billion download threshold. Since then, TikTok’s downloads have more than doubled.
During lockdowns at the start of the pandemic in early 2020, there was a large surge in the app’s popularity. TikTok dances and trends inspired by the boredom of being stuck at home became a sign of the times.
Video is the only type of media that can be shared on the TikTok app, but users can pull sounds from other videos to create their content.
Like other social media platforms, such as LinkedIn Live geared towards professionals, TikTok has a unique culture regarding the type of content shared on the app and the formats in which it is shared. Different sounds go viral on TikTok and create trends. Users take the sounds to put their twist on the trend. Users can also “Stitch” or “Duet” videos to incorporate TikToks made by other users in their content.
In 2019, TikTok added support for live streaming.
TikTok Live Streaming: The Basics
TikTok’s live streaming support allows creators to broadcast videos to their followers in real-time. Live streaming is more engaging than pre-recorded content since it gives viewers a more lifelike interaction with the creator.
Live streaming is not an automatic feature on TikTok, and users must meet specific criteria to access this feature.
Is TikTok Streaming Worth It?
With so many social media platforms out there, is it even worth including TikTok streaming on your list? As a business or video broadcaster, you want to maximize your content’s exposure and revenue.
TikTok streaming might not be as old as some other platforms, but it’s got an extensive user base and is gaining daily traction. Here are some statistics that might surprise you:
- According to this report, TikTok has more than 1 billion monthly active users. That’s quite an impressive audience that can make Tik Tok streaming worth the hassle for any content creator.
- Wondering how many of these users are US based? According to this Tweet, quite a few numbers are rising, so the time to start Tik Tok streaming is now.
- The average user opens the app eight times a day and spends an astonishing 95 minutes on the app per day. That adds up to a total of about 26 hours a month! Those numbers are pretty high when compared to other big social media companies.
- TikTok streaming is also a great monetization strategy for your video content. In 2020 alone, the application generated $500 million in revenue.
Who Can Live Stream on TikTok?
Users must be at least 16 years old and have 1000 followers to access live streaming capabilities on TikTok.
TikTok can revoke users’ live streaming rights (either temporarily or permanently) if they violate community guidelines. We will talk more about abiding by these guidelines later in this post.
How to Live Stream on TikTok
It’s pretty straightforward if you meet the criteria for going live on TikTok.Here’s a simple step-by-step breakdown of the process:
- Log in to your TikTok app and click the Create button (the small button with a + in a box at the bottom of the screen).
- Scroll to the right of the “Live” option.
- Choose a cover image and a title for your stream.
- Apply any effects or filters you’d like, then click the red “GO LIVE” button.
- That’s it! You are now TikTok live streaming!
You can also add moderators to monitor the chat to avoid inappropriate or obnoxious chatter. If you’re planning a live stream later, you can schedule it by clicking the calendar icon in your TikTok profile. You’ll be prompted to add an event name, set a start time and duration, and write a description. Click “Create” to save the event.
Tips for Successful TikTok Live Streams
As we’ve covered, live streaming on TikTok is very straightforward if your account is eligible for live streaming. However, there are some things that creators can do to enhance their live-streaming experience and find greater success.
Let’s review a few top tips and best practices for live streaming on TikTok.
Follow the Rules
TikTok has strict community guidelines. If you want to maintain good standing on the platform and keep your live-streaming privileges, it’s important to follow all of the rules.
Community guidelines on TikTok prohibit content involving:
- Violence, terrorism, and organized hate
- Adult content (sexual or pornographic)
- Hate speech
- Slurs and derogatory language
- Criminal activity (drugs, fraud, gambling, etc.)
- Violent and graphic content
- Self-harm and suicide
- Grooming and exploitation of minors
- Misinformation, impersonation, and spam
Basically, it is important to keep it clean, especially since there are so many young users on the TikTok app.
Interact with Viewers
The informal nature of TikTok live streams often works in favor of creators. When done right, TikTok live streams can make viewers feel like they are on a video call with a friend. That helps make your audience feel more attached to your brand, which is a win-win.
However, to create that effect, you must create more personalized interactions. The chat features on TikTok live streams help you do just that. Encourage participation by asking questions and inviting your viewers to respond in the chat. Read different responses out loud and answer them directly.
Calling your viewers by their usernames and responding to their comments can help them feel seen and heard. That’ll make them feel like they are part of a conversation rather than just a spectator.
Go Live Often
If you are trying to build a loyal audience, it is a good idea to go live often. You can create a schedule, so your supporters and followers know when to tune in. If you want to stick to a more sporadic schedule, give your followers a heads-up, so they have at least some notice.
Invite a Co-Host
One cool feature of TikTok’s live streaming tool is adding a co-host to your live stream. Broadcasters can invite other TikTok users to join the stream as a presenter. Who you invite to co-host your stream with you depends on the nature of your brand.
For example, if you’re a creator in the true-crime space, your audience might enjoy guest appearances from retired law enforcement personnel who can help you analyze current happenings. Other brands benefit from inviting celebrities or influencers onto the stream because that will help to attract new viewers.
Pay Attention to Stream Quality
Maintaining a pleasant user experience is key for a successful live stream, so ensuring that your streaming quality is good is a must. You can do a few things to produce a high-quality live stream.
First and foremost, it is important to stream with a reliable internet connection. A weak internet connection could cause the video to be choppy or to fail midstream.
You also want to make sure that your audio is clear. Eliminate any background noises that are distracting or drown out your voice. Stay close enough to the microphone so your viewers can hear you.
Also, make sure the stream is visually appealing. Stream somewhere with adequate lighting. Use a tripod or prop up your phone in a way that captures you from a flattering angle. Try to get a shot that is straight on rather than tilted up or down.
Remember to Have Fun
As a social media platform, TikTok is full of fun and lighthearted content. It is a good idea to match that energy to meet the general TikTok audience’s expectations.
Don’t be afraid to have fun and crack some jokes. Your audience will feel it if you’re at ease and having a good time.
If your brand typically takes a more serious approach and requires a more formal digital environment, a TikTok video strategy might not be the best route for you.
How Many Followers on TikTok to Go Live
TikTok Streaming is allowed for users that follow these criteria:
- User must be at least 16 years of age, or above
- The user should have a minimum of 1000 followers
- To send and receive gifts, the user must be above 18 years of age.
So what to do if your following is below 1000? Some users report using a “hack” that has worked for them. Although not officially endorsed, users with less than 1000 followers can request access to TikTok live by messaging through the “report a problem” and “send us your feedback tool.”
How to See Who is Live on TikTok
As a creator, it’s important to keep the user experience in mind. With that, it’s important you can let your audience know how they can find your live streams on TikTok, especially if you’re bringing supporters over from other live-streaming platforms.
There are a couple of different ways that viewers can see who is live on TikTok.
The first option is to tap the “LIVE” button in the top left corner of your screen. You can scroll through live streams or click “Explore” on the right side to see some more lives currently running.
Users can also scroll through their “Following” or “For You” pages, and suggested live streams will appear among the other suggested videos. Sometimes, live stream notifications pop up in the users’ inboxes.
Solutions for Advanced Streaming Needs
If your target audience is on TikTok and you’re looking for a more casual way to connect with them, this social media streaming app will come in handy.
However, if you’re hoping to live stream virtual events, such as conferences, sporting events, lectures, fitness classes, or the like, you’re going to need support from a professional streaming solution.
A professional streaming solution allows broadcasters and businesses to create an on-brand experience for their viewers with influential white-label video players that can be customized and embedded anywhere. Many online video platforms also offer video monetization, enhanced security, and more.
The bottom line is that a professional steaming solution puts more control in the hands of broadcasters and allows them to achieve more with their online video content.
TikTok has been a significant force in media-sharing over the past couple of years. It has helped to make short-form videos relevant again and helped many users with small followings to go viral and extend their reach.
While TikTok’s app is an excellent live-streaming setup for some brands and creators, professional broadcasters need the support of a more advanced solution.
Dacast is an excellent option for those who need more professional streaming support. Our unified streaming solution is equipped with all the features broadcasters need to stream high-quality video content, including a white-label video player, HLS streaming, cloud transcoding, reliable CDN partnerships, and more.
You can try our platform risk-free for 14 days. Sign up today to get started. No credit card is required.
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For regular live streaming tips and exclusive offers, we invite you to join our LinkedIn group.
How to do live streaming on TikTok? ›
- Open the app and tap the create icon (+) at the bottom of the screen.
- Select LIVE from the menu.
- Once you select LIVE, you'll be able to see a preview of your video feed. ...
- When you're ready, tap Go LIVE to begin streaming your video.
Step #1: Click the + at the bottom of your TikTok screen to open up the camera. Step #2: Look below the red record button where the recording options are. Scroll right until you find the LIVE option, then tap it.Can you go live on TikTok with less than 1000 followers? ›
How many followers do you need to go live on TikTok? To go live on TikTok, you need to be at least 16 years old, and have a minimum of 1,000 followers on the platform. Additionally, to receive virtual Gifts during a LIVE video, you must be aged 18 or older.Is 500 followers enough to go live on TikTok? ›
How many followers do you need to go live on TikTok? To access the Live feature on the TikTok app, you must have at least 1000 followers.How do you become a top viewer on TikTok live? ›
TikTok also ranks viewers when they join Lives. You can go up in ranking by sending gifts to creators, and for watching Lives for long periods of time. You can check these rankings by tapping the on the viewers icon in the top-right corner.How much does TikTok live pay? ›
Tik tokers earn around 2 to 4 cents per 1,000 views. This translates to an earning between $20 to $40 once your video has gained 1 million views. A viral video with 10 million views costs around $200 to $400 from the creator's fund.Do you get paid for TikTok live? ›
Going live on TikTok using TikTok Live gives creators an added ability to grow a connection with their followers through live, genuine interactions. An added plus is that creators can make money from the streams by receiving virtual gifts that they can convert into TikTok diamonds and redeem for cash.What happens when you get 1,000 followers on TikTok? ›
Once you have 1,000 followers on TikTok, you unlock the LIVE tool, which includes features such as live events, donations, gifts, Q&A, and going live with other creators.How many likes do I need to get paid on TikTok? ›
To make money on TikTok directly you must be 18 years of age or older, have more than 10,000 followers, and have at least 100,000 views over the last 30 days. You can then apply to the TikTok Creator Fund in the app.How many views on TikTok to get paid? ›
To start making money on TikTok:
You must have a minimum of 10,000 followers. Your videos must have 100,000 video views in the past 30 days. Your account must adhere to the TikTok Community Guidelines and terms of service.
How many followers do you need to get verified on TikTok? ›
How Many Followers Do You Need To Get Verified On TikTok? Tiktok doesn't have followers or likes requirements for account verification. However, it has been noticed that if you have at least 1 million likes in total and 500,00 followers on your account, then TikTok might consider giving you a blue tick.Is there a limit on TikTok live? ›
Live Duration: You should also plan out how long you want to keep the live sessions. It will help you make the sessions brief and on-point. Though TikTok live videos have a limit to run for 60 minutes, I recommend keeping the duration up to 30 minutes.Is there a like limit on TikTok live? ›
Did you know that you're limited to allocating 500 Likes per day within TikTok, or that only accounts with 1,000 or more subscribers can go live? Of course, if you're a regular TikTok user, you likely were aware of this, but for those looking to get a better understanding of their limitations.Can I still go live on TikTok if I lose followers? ›
You need to have 1,000 or more followers to go live on TikTok. If that's you, at the bottom of the screen, press the plus sign and select Live from the recording options. When you can go live on tiktok? Currently, you'll need to have at least 1,000 followers to access the feature.Can I go live on TikTok with 50 followers? ›
To go live on TikTok, you need to have at least 1,000 followers. This is an added security feature by the app to ensure that users share content their audiences are interested in.Can you buy TikTok followers? ›
On UseViral, you can buy followers starting at $5 for 100 followers. They offer other six followers packages, the biggest being 10,000 followers for $199. SidesMedia is another good place from where you can buy TikTok followers. Their services will increase your follower count and your TikTok views and likes.How many followers do you need to add a link on TikTok? ›
If you have under 10,000 followers, the only way you can provide a clickable link is through your bio on your profile. If you have over 10,000 followers, you can add clickable links to your TikTok stories.How do you get a lot of views on live? ›
- Research Your Audience. ...
- Promote the Broadcast. ...
- Get People to Pre-Register. ...
- Collaborate With Others. ...
- Pin The Scheduled Live Stream. ...
- Use Compelling Titles and Descriptions to Promote Your Live Stream. ...
- Tease Content. ...
- Reward Your Viewers.
The Best Time To Go Live On TikTok
These are the best times and days to post on TikTok: From 6 am to 10 am, 7 pm to 11 pm.
Once you are pushing a thousand to a million followers on your TikTok account, you can start monetizing the platform. One of the first requirements for getting paid on TikTok is to have a million likes. For every thousand views, TikTok pays its content creator $0.02-$0.04.
How much TikTok pays for 1,000 views? ›
According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.How much does TikTok pay for 1,000 followers? ›
Tik tokers earn around 2 to 4 cents per 1,000 views. This translates to an earning between $20 to $40 once your video has gained 1 million views. A viral video with 10 million views costs around $200 to $400 from the creator's fund.Who pays more TikTok or Instagram? ›
By statistics, Instagram has the most users and pays content creators the most.How much do you get paid for 1 million TikTok followers? ›
Those with over a million could earn $1,000 to $5,000 and more per month. Viral content creators could potentially make up to a million dollars per post. But unfortunately most TikTokers don't make very much if anything from the Creator Fund.Do TikTokers get paid for Likes on a live? ›
TikTok does not directly pay you for the likes you receive on your videos. However, if your videos have a million likes, you can get the attention of brands and sponsors, which can help you earn money.How does TikTok pay you? ›
It's estimated that TikTok pays around 2 to 4 cents per 1,000 views on a video. That's all thanks to the TikTok Creator Fund, a program where they committed $300 million to pay creators who use the platform and apply for the program. Creators receive their funds based on a combination of factors: Number of views.How much money do you get for 10k followers on TikTok? ›
For example, US-based users with over 10,000 followers can make up to $5,000 per post, while those in China with over 1 million followers can earn up to $50,000 per post.How much money do you get for 2000 followers on TikTok? ›
If you have 200,000 followers, you can earn $100 to $200 per post. If you have 2,000 followers, you can make $5 to $9 per post. Some brands may even offer free products as compensation.How do I grow my TikTok account? ›
- Stop appealing to everyone.
- Post at the right time.
- Duet or Stitch top-performing videos.
- Participate in a challenge (or create your own).
- Jump on trending sounds and songs.
- Cross-promote your TikTok.
What does TikTok pay for 100K views? People with 100,000 followers usually make $200–$1,000 per month. Similarly, TikTokers with one million followers can earn up to $5,000 monthly.
How much money do you get for 500k views on TikTok? ›
How much does 500k views on TikTok pay? You will get $15 for 500,000 views. TikTok pays its content creators around $0.02 – $0.04 per every 1,000 views.How much money is 2 million views on TikTok? ›
The best estimate is that you can make 2-4 cents per 1,000 views. These views are calculated by video, not your account as a whole. For example, if you have a viral video with 2 million views, you will likely have made $40,000 to $80,000 on that one video.How many views is viral? ›
Generally, posts with 100,000+ likes or views and 1,000+ comments are considered to be viral. However, the term 'viral' is subjective and can mean different things to different brands. For example, you might consider a post to go viral if it crosses 10,000 views.How do I claim money from TikTok? ›
- Open the TikTok app.
- Select your “Profile” and tap on the three horizontal lines in the upper-right corner, which takes you to settings.
- Select “Settings and privacy.”
- Select “Balance.”
- Tap on “Live Gifts.”
- Select “Withdraw.”
- Log into your registered PayPal account.
- Confirm the withdrawal.
- Be Consistent.
- Go Viral.
- Keep Your Audience Engaged.
- Grow Your Following.
- Get Featured in the Media.
- Request Verification on Other Platforms.
TikTokers need at least 100,000 followers and at least 100,000 views in the past 30 days to be included in the TikTok Creator Fund, which lets creators monetize their content. Those with over 1 million followers will make the most.How do I get verified on TikTok fast? ›
- In the TikTok app, tap Profile at the bottom.
- Tap the Menu button at the top.
- Tap Settings and privacy.
- Tap Manage account, then tap Verification. ...
- Follow the steps in the app to submit a verification request.
- You don't meet the minimum age or other requirements as indicated in our Terms of Service.
- The account impersonates another person or entity in a deceptive manner.
There's no time limit to Lives, however TikTok recommends a sweet spot of 30 minutes.What music can I play on TikTok live? ›
Currently, TikTok only lets businesses use music in their royalty-free library, other royalty-free sounds, or user-created sounds and songs. However, some third-party platforms may let you better integrate commercially published, popular songs to your videos.
What happens if someone likes all your videos on TikTok? ›
If you continue like someone's posts too fast, TikTok can temporarily ban you when they notice something fishy. As a user, you must be responsible for your actions. If you are getting spam likes from bots, then there is a chance that you will be banned from the platform.How many Tiktoks can you post a day? ›
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.How many can I follow on TikTok per day? ›
The daily follow limit on TikTok is no more than up to 200 accounts per day. Also, the total number of accounts you can follow on TikTok is no more than 10,000 accounts. That seems justifiable compared to other social media platforms. As a user, knowing this limit on TikTok is paramount, so you don't think otherwise.How do you make a TikTok post go viral? ›
- Participate in trends.
- Use hashtags wisely.
- Create engaging and share-worthy content.
- Start with a hook and keep it short.
- Engage with your audience.
- Become good at editing.
- Collaborate with other creators or brands.
- Post consistently.
What do taps do on TikTok live? Double-tapping the screen while watching a TikTok live will give the video a like or a heart. Another double-tap will give them another like. This will tell the TikTok algorithm that something interesting is happening in the video and that people like it.How many followers do you need to livestream on TikTok? ›
You can go live on TikTok if you are at least 16 years old and have 1,000 followers or more. If eligible, you can go live via the "+" button where you'd create a new TikTok.How many followers do you need to be verified on TikTok? ›
How Many Followers Do You Need To Get Verified On TikTok? Tiktok doesn't have followers or likes requirements for account verification. However, it has been noticed that if you have at least 1 million likes in total and 500,00 followers on your account, then TikTok might consider giving you a blue tick.How many followers do you need to get paid on TikTok? ›
To start making money on TikTok:
You must have a minimum of 10,000 followers. Your videos must have 100,000 video views in the past 30 days. Your account must adhere to the TikTok Community Guidelines and terms of service.
How Much Can You Get Paid on TikTok? According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund.What happens when I get 10k followers on TikTok? ›
TikTok begins paying you starting from 1500 followers, so as your subscribers increase, they will pay you more money. It is estimated that Tik Tok pays around US$ 100 for every 10,000 followers for live shows. But one of the easiest and most effective ways to get money from TikTok is through sponsors.